Digital & PR Associate

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia · L Beauty - Benefit Cosmetics


Benefit Cosmetics (Malaysia) is one of the brands under L Beauty which is a joint venture company between LVMH Perfumes & Cosmetics and Luxasia.

Why Benefit Cosmetics Digital Team?

At Benefit Cosmetics, we believe in laughin’ out loud and lookin’ gorgeous! This is a place where passionate, talented people come together to share great ideas, good laughs and a love for makeup.

Benefit Cosmetics has emerged as a beloved beauty brand among women around the world since being founded in 1976, with a presence across 43 countries, both in major retail stores as well as in boutiques of its own. Now, Benefit is bolstering our brand further with a robust digital strategy.

The Digital & PR Associate will be leading the digital marketing program at the local market while receiving support and guidance from Benefit’s Global Digital Marketing team based in San Francisco. This is a great opportunity to showcase your creative, research, and analytical capabilities by providing insights in the digital space, and extending those insights into powerful campaign strategies.

This candidate is also involve in driving PR results by creating & executing PR projects and initiatives.This candidate must maximize strong relationships, contribute big ideas and secure incremental exposure to support & drive all Public Relations efforts. This position requires outstanding communication & written skills with excellent organizational and follow-up skills. The candidate must be a self–managed, results driven, multi-tasker with an eye for detail. The candidate should embrace the Public Relations Department attitude and spirit.

Position Overview

Digital & PR Associate will be assisting with the development and implement of Benefit Cosmetics Malaysia’s digital marketing strategy, ensuring we grow our existing social community, expand our digital reach, increase the market’s digital IQ, better engage our followers, and constantly iterate based on insights and analytics.

They will liaise with colleagues across multiple departments, from sales to marketing to learn how to best connect with the our customers through various touch points, aid with customer service queries, and contribute to ideas for improving our brand’s voice and online presence.

They work closely with the Global Digital Marketing team to continuously improve the thinking, direction of the strategy and recommended programs and tactics.

Digital & PR Associate are passionate about digital and social media marketing and thrive in a fast-paced, creative environment. They will support the team with a wide variety of tasks, including content creation, social engagement, campaign planning and analysis.

Digital & PR Associate report to the Marketing Manager. She/He may supervise interns.





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