L Beauty is a joint-venture between LVMH Fragrances and Cosmetics and Luxasia for the distribution and business development of some of its Beauty brands in South East Asia. The portfolio of L Beauty comprises of Benefit Cosmetics , MAKE UP FOR EVER, Fresh and Parfums Christian Dior - Vietnam, Indonesia, Philippines.
BRAND: MAKE UP FOR EVER (www.makeupforever.com)
- Develop, manage and implement all marketing, advertising and promotional activities in the local market to achieve the current and longer-term sales targets.
- Manage the A&P budget and deliver marketing activity according to the strategy and objectives outlined to drive brand awareness and sales.
- Oversee the planning and execution of the brand’s official events, and to decide on its participation in sponsorship and guerrilla events by carefully inspecting the expected ROIs.
- Ensure that the PR strategy leads to media interest in the brand and its launches so as to achieve the targeted quality and quantity of PR coverage, in the desired publications.
- Work closely with the education and retail sales teams so as to develop and coordinate integrated marketing campaigns to create consumer demand which will be translated to sales when combined with effective sales techniques and excellent product knowledge in the stores.
- Work with external agencies to plan, develop and implement highly-effective, qualitative ATL and BTL investments for the local market.
- Work with the logistics team on forecasts to ensure the timely fulfillment of stocks to the stores with minimal forecast variance.
SKILLS & EXPERIENCES
- At least Bachelor Degree holder in Business / Marketing or equivalent.
- At least 5 years of strong operational marketing experience in a similar capacity.
- Have a strong grasp of the commercial aspects of the beauty industry and the retail business dynamics in Thailand market.
- Ability to multi-task and possess good analytical skills.
- A team player and good interpersonal skills, planning and organizing skills.
- A passionate in beauty, cosmetic and fashion.
- Proactive and has strong passion for the job.
- Excellent spoken and written English.
- Proficient in MS Office applications.