Marketing Executive (Lifestyle)
To assist all marketing related activities for eyewear
A & P allocation and control
Trade Promotion schedules , planning and execution
Principals’ relationship & communication
Development of distribution channels
Actively plan and implement creative marketing ideas and calendars to build the market share and awareness of brands.
Ensure that all marketing plans are executed in line with brand image and expected standards
Constantly enhance brand representation and visual display in the stores, ensuring that the in-store merchandising reflects the image and spirit of the respective brands.
Establish strong relationships with the Principals, Departmental Stores, Perfumeries, and ensure that operational requirements are effectively attended to.
Formulate effective advertising and public relations strategies to optimize the exposure of brands in the most cost effective way and ensure they are executed in line with desired standard and direction.
Develop local media and creative campaigns for the brands.
Establish and maintain good rapport with appointed advertising agencies, media owners, suppliers.
Ensure that production such as point-of-sale materials, packaging, and brand stationery are produced in line with established image and standards.
Knowledge, Skills and Experience:
- At least 1 year Marketing Executive experience
- Co-up planning and execution
- Proposal and presentation skill
- eCommerce activity
- Master or Bachelor Degree
Key Success Factors:
- Timely accomplish projects and Marketing plan
- High quality Media plan including media buying, digital and PR execution
- New product launch plan and sales result, budget control