Marketing Executive (Lifestyle)

Taipei City, Taiwan · LifeStyle


Principal Accountabilities:
To assist all marketing related activities for eyewear
Public Relations
A & P allocation and control
Product launches
Trade Promotion schedules , planning and execution
Principals’ relationship & communication
Development of distribution channels
Actively plan and implement creative marketing ideas and calendars to build the market share and awareness of brands.
Ensure that all marketing plans are executed in line with brand image and expected standards
Constantly enhance brand representation and visual display in the stores, ensuring that the in-store merchandising reflects the image and spirit of the respective brands.
Establish strong relationships with the Principals, Departmental Stores, Perfumeries, and ensure that operational requirements are effectively attended to.
Formulate effective advertising and public relations strategies to optimize the exposure of brands in the most cost effective way and ensure they are executed in line with desired standard and direction.
Develop local media and creative campaigns for the brands.
Establish and maintain good rapport with appointed advertising agencies, media owners, suppliers.
Ensure that production such as point-of-sale materials, packaging, and brand stationery are produced in line with established image and standards.


Knowledge, Skills and Experience:



Key Success Factors:

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