Marketing Executive (Lifestyle)

Taipei City, Taiwan · LifeStyle

Description

Luxasia Group is the leading omnichannel partner for beauty and luxury lifestyle brand distribution, retail, and e-commerce in Asia Pacific. Since 1986, we have endeavored to make a difference to Asia Pacific consumer by bringing them the finest beauty brands from all over the world - across niche, prestige, and masstige categories. Some of our most trusted names include La Prairie, Bvlgari, Guerlain, Prada and Hermes. In addition, we have successful joint ventures with the likes of LVMH Group, PUIG, Yves Rocher, and Elizabeth Arden. We are a winning TEAM of diverse individuals whose commitment, grit, and shared core values drive everything we do. There are plenty of opportunities for growth and development across the 15 countries we currently operate in.

Make a difference with us today.

This is an exciting role and will suit you if you thrive in a fast paced environment, work well with others, and you are passionate about driving results.


Principal Accountabilities:


MARKETING CREATIVITY
Overview:
To assist all marketing related activities for eyewear
Public Relations
A & P allocation and control
Product launches
Trade Promotion schedules , planning and execution
Principals’ relationship & communication
Development of distribution channels
Actively plan and implement creative marketing ideas and calendars to build the market share and awareness of brands.
Ensure that all marketing plans are executed in line with brand image and expected standards
Constantly enhance brand representation and visual display in the stores, ensuring that the in-store merchandising reflects the image and spirit of the respective brands.
Establish strong relationships with the Principals, Departmental Stores, Perfumeries, and ensure that operational requirements are effectively attended to.
Formulate effective advertising and public relations strategies to optimize the exposure of brands in the most cost effective way and ensure they are executed in line with desired standard and direction.
Develop local media and creative campaigns for the brands.
Establish and maintain good rapport with appointed advertising agencies, media owners, suppliers.
Ensure that production such as point-of-sale materials, packaging, and brand stationery are produced in line with established image and standards.
pplication.

Requirements

Knowledge, Skills and Experience:

Experience:

Education:

Key Success Factors:

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