- The Content Executive will be responsible for writing content and copy that will be featured across emails, social media channels, product pages and our blog. The ideal candidate is a talented writer who is passionate about putting a fresh spin on beauty.
- Pitch and write editorial articles for The Convo, freyja’s journal on the website (https://www.freyja.com/ph/community/convo)
- Enrich product descriptions for www.freyja.com to fit the freyja layout tone of voice. Your passion for beauty and ability to articulate the unique selling points for products on freyja.com will be key to doing this well.
- Write content that helps drive engagement in the freyja community (https://www.freyja.com/ph/community)
- Write copy for social media posts that are both informative and fun to readers
- Write copy for online banners that is attractive and help drive click-throughs
- Write copy of freyja emails which includes appealing subject lines and taglines.
- Perform keyword research to write content that’s SEO optimised
- Occasionally write copy for SEO footers and meta descriptions
- Gatekeeper of Freyja and brand assets for content enrichment
- Continuous review and active management of website and other online assets
- 2 to 4 years of relevant work experience
- Passionate about writing for beauty
- Exceptional communication skills, both written and verbal
- A demonstrable track record of developing original ideas for new content, stories and/or copy of advertising campaigns, emails, etc
- An understanding of SEO copywriting to help online content rank higher in search results
- An understanding of online behaviour and digital marketing best practices